![](/content/images/2015/03/history_of_the_world_visualization.jpg)
Nice piece by the Economist. It's no longer just about changing the 20% to derive over 80% of the value. Now we can measure and change everything and do it constantly.
Mass information. Minute changes. Magnified over time. Scaled to make a difference. That's the Big Data secret. Start measuring it all and apply those minor tweaks today.