Here is an excellent summary by the team at knolzone of the current 'state of the art' best platforms available today to publish or blog online.
the Web has seen a drastic change since 2012, in terms of Design, SEO, Responsiveness. Clean and Clutter-free Minimalist styles and good Typography has taken center-stage of all things blogging.
Blogging is clearly not about ads and marketing. Its all about opinions. Finally, these new platforms seem to be getting them right.
Worth a read for those budding authors who are ready to unleash their content on the world and yearn to connect with an audience on mass.